1. The slaughter of horses here in the United States. Perfectly good horses are being abandoned by their “owners” (We rescued Ellie and she was the nicest gentlest horse ever).
Congress has introduced the SAFE act which will ban all horse slaughter in the U.S. including the transporting of the horses out of the country. One of the reasons this hasn’t yet passed is “where are you going to put all those horses?” Meanwhile, conventional pesticides and fertilizers are now known & proven carcinogens. What if we could save all the horses and turn their manure into organic fertilizer? In other words, we can get back to a time like we used to have 150 years ago. A time when we all felt strong, and 39% of our country was NOT obese. Today we’re sick and tired all the time. And obesity is not calories, it’s the chemicals we’re ingesting. Imagine if we could save the lives of horses who in turn save our lives? This is real. It can happen. And yes, we are going to save all 100,000 horses per year who, every day, are being dismembered (sometimes still alive) for who knows what.
However, if we go to the kill pens to save the horses, we’re supporting the kill pens. We need to intercept the at-risk horses before they end up in the kill pens. We need to starve the kill pens of supply.
In order to do that, we need to create a social network for all horse lovers.
In order to do that, we need to be useful. We need to solve an immediate and obvious pain. This led to the second vexing problem.
2. The back gate is the source of tremendous stress and chaos for both the back-gate people trying to herd cats, and for the riders who most of the time have no idea what’s happening (the food of fear is confusion). Entering a ring full of fear does no one any good. I won’t even get started with the parents. I never know what’s happening at shows. I’ve spoken with parents who throw in the towel because they can’t take it anymore. We’re not going to grow the sport like this. An old salt once told me “Lawyers, rehab, or horses…pick one dad.”
So, we’re fixing the back-gate issue first so that we can be of use to the community, and then we’re going to tackle the other issues as we get traction. Then we will introduce the micro-sponsorships (the embodiment of Paleo-Marketing ) for the revenue model. Then we use this horse network and the profits, and we pour everything into saving the horses and creating LifeSaver Fertilizer ranches.
What you see in the app is patent pending.