BackGate eliminates the wait at the gate.

1. The slaughter of horses here in the United States. Perfectly good horses are being abandoned by their “owners” (We rescued Ellie and she was the nicest gentlest horse ever).

Congress has introduced the SAFE act which will ban all horse slaughter in the U.S. including the transporting of the horses out of the country. One of the reasons this hasn’t yet passed is “where are you going to put all those horses?” Meanwhile, conventional pesticides and fertilizers are now known & proven carcinogens. What if we could save all the horses and turn their manure into organic fertilizer? In other words, we can get back to a time like we used to have 150 years ago. A time when we all felt strong, and 39% of our country was NOT obese. Today we’re sick and tired all the time. And obesity is not calories, it’s the chemicals we’re ingesting. Imagine if we could save the lives of horses who in turn save our lives? This is real. It can happen. And yes, we are going to save all 100,000 horses per year who, every day, are being dismembered (sometimes still alive) for who knows what.

However, if we go to the kill pens to save the horses, we’re supporting the kill pens. We need to intercept the at-risk horses before they end up in the kill pens. We need to starve the kill pens of supply.

In order to do that, we need to create a social network for all horse lovers.

In order to do that, we need to be useful. We need to solve an immediate and obvious pain. This led to the second vexing problem.

2. The back gate is the source of tremendous stress and chaos for both the back-gate people trying to herd cats, and for the riders who most of the time have no idea what’s happening (the food of fear is confusion). Entering a ring full of fear does no one any good. I won’t even get started with the parents. I never know what’s happening at shows. I’ve spoken with parents who throw in the towel because they can’t take it anymore. We’re not going to grow the sport like this. An old salt once told me “Lawyers, rehab, or horses…pick one dad.”

So, we’re fixing the back-gate issue first so that we can be of use to the community, and then we’re going to tackle the other issues as we get traction. Then we will introduce the micro-sponsorships (the embodiment of Paleo-Marketing ) for the revenue model. Then we use this horse network and the profits, and we pour everything into saving the horses and creating LifeSaver Fertilizer ranches.

What you see in the app is patent pending.

In 1985 Andrea helped established and manage Elvenstar Riding Academy, a now nationally recognized and awarded Riding Program and Hunter/Jumper Show Barn whose achievements have been featured in Practical Horseman, Hunter/Jumper Magazine, Show Circuit, Chronicle of the Horse, and many others.

With Andrea’s efforts and knowledge Elvenstar has become one of the largest, premier, and sought after Riding Academies in the country.

Andrea is excited about BackGate because of the 30 years she has been a trainer she has seen little technical improvement to help the people performing a crucial role in horse showing.

The back gate fall into two camps, the first recognizes the challenges but are resistant to change, the other camp recognizes the challenges and want a different solution to paper, especially on windy days. We hope we offer something to both camps. The demographic who shows are all extremely wealthy people and these people need a way to have control over their time when showing.

Blair is currently Champion and Reserve Champion in Northern California for Hunter 12 & Under, and she is Reserve Champion for Equitation in Northern California.

Blair started riding as soon as she could walk. It is her life obsession. She rides from 2-8 horses per day and has rescued two horses. The idea for the greater mission of BackGate came from her question, “how come we can’t rescue all of the horses?”

Her dad started working on that problem, and this company was born. The primary future revenue model comes from her experience with influencers and social media.

Blair is excited about BackGate because she has suffered trying to keep her nervous horses still while not forgetting her course. She concluded that by not forcing her horses to congregate among nonfamiliar horses for long periods, she improves her win rate. This theory has been proven accurate. She believes those who use BackGate will win over those who do not use it.

As for the revenue model, she believes there is an opportunity to merge the successes of YouTube influencers and sports sponsorships, and thus the micro-sponsorship method was born.

Falling in love with showjumping as a junior rider, Lauren turned her passion into her profession after graduating from UC Davis in 2005.

Lauren currently manages all administrative duties for the Northern California Hunter Jumper Association as well as the Sacramento Area Hunter Jumper Association. She can also be found behind the desk in many horse show offices throughout California, handling the complex and sensitive duties that often fall hand in hand with horse show production.

Lauren believes the key to the growth of the horse show industry is keeping exhibitors, trainers and parents educated, connected and informed at the level other industries are evolving in today’s digital world.

With BackGate emerging into the equestrian market, she is excited about the potential of a product that can eliminate so many of the daily frustrations and headaches that often deter parents and new riders from sticking with the sport for the long term. Lauren feels that addressing these issues is the key to growing the sport and providing parents with an avenue where they feel confident in investing in their child’s riding career.

Starting as a back gate Skyler quickly developed his equestrian role into show operations at the largest horse show facilities in North America. He handles highly complex logistics for The Desert International Horse Park in Thermal CA, Thunderbird Show Park in Canada, and other Premiere rated facilities on the West Coast.

With Skyler’s management influence, these gigantic horse show facilities operate like clockwork which is an enormous undertaking.

Skyler is excited about BackGate because it offers show management personnel an additional option to increase customer satisfaction for show exhibitors. When Skyler saw BackGate, he saw the possibilities of reshaping the customer’s experience in a brand new way.

Alexa is a brand marketing powerhouse. She brings extensive brand building experience from Aston Martin, Mercedes-Benz USA, and Luis Vuitton. Her experience spans Brand Events Oversight, Digital Event Marketing, media buying, marketing analytics, social media. She is guiding our micro-sponsorship model and is helping us build our brand the correct way the first time.

Alexa is excited about BackGate because she sees equestrian sports as one of the few sports not dominated by men. She feels that this sport has the opportunity to empower young women to build confidence, overcome obstacles, and build responsibility.

In addition, she sees the equestrian market as a very good avenue for reaching her target market. Many other brands would be excited to reach this market as well. This platform offers them the ability to create a direct one to one relationship with riders and their families.

A graduate of Art Center School of Design in Transportation Design, David Townsend is Chief Designer for Data and AI at IBM. David won the prestigious 2018 iF Award for Best UX and with the 2017 Red Dot Award for Best UX/UI. Currently, as Head of Design for Integrated Cloud Platform (ICP for Data), he is responsible for creating a unified analytics platform that provides a complete, end-to-end solution for all of your data.

Before coming to IBM, David was responsible for GM’s entire global portfolio and all things Digital/Physical and UI/UX within the vehicle, including Autonomous levels 2 & 3 along with Super Cruise systems.

David built Samsung’s North America studio created the Galaxy S, an instant worldwide success, which lead to the number one selling series of smartphones in the world. At Motorola, David designed the iconic Motorola NFL coach’s headsets.

David’s first job out of Art Center was at Toyota, working on an emerging automotive program that we now know as the Lexus Brand.

David is excited about BackGate because he sees the enormous potential of the primary business model of BackGate, the micro-sponsorships. He has seen the gradual degradation of the effectiveness of marketing and sees room for a different method. He believes BackGate’s patent-pending method could be that groundbreaking billion-dollar breakout.

Perry’s experience includes: General Counsel and Chief Compliance Officer of Medable, Inc., Vice President & General Manager, Rackspace Managed Security, where he was responsible for building and leading marketing, technical sales, product development, and service delivery, and security at Rackspace. He managed the Rackspace P&L with responsibility for revenue growth and profitability.

Perry is a fellow “horse dad” and has seen the frustrations his daughters have had with not knowing what’s going on at shows. He is also excited to see how BackGate’s new micro-sponsorship marketing model develops. He is excited to see how BackGate can walk a brand “into the kitchen” of their target market.

Dan is mostly retired after a very successful run including a stint as CFO of Ducati North America and then as Tesla’s Director of Finance as Elon was joining the company.

Dan is helping and advising on building the right financial models and forecasting for the pending capital raise for BackGate.

Dan is excited by the possibilities of BackGate’s new micro-sponsorship revenue model. He feels this model may fundamentally change the way high-end brands reach their markets, thus effecting a portion of the $546 Billion global advertising spend done today.

He owns Brookway Stables  located in Los Angeles and shows across the United States. His clients consistently win across the board and he reliably delivers results. He has unique access to the very best horses in the world, access most other trainers just can’t get. His connections and experience brings immense value and wisdom to the needs of BackGate.