•We have a patent pending on the only system to automate NCAA sponsorships.
The main revenue model of backGate™ is something we affectionately call “paleo-marketing.” The basic concept of Paleo-marketing is rather simple. for the last 100,000 years of human existence, we have efficiently made our daily decisions from asking our “tribe” about what, in their experience, has proven successful for them. Today, we haven’t lost this innate trait. When was the last time you saw a movie without first asking your friends what they recommend? Or have you ever bought a car without first asking your friends what they thought? Dating? Restaurants? Travel?
This concept of word of mouth is the holy grail of marketing. No brand can succeed without word of mouth driving it. Yet, to date, there has been no reliable or repeatable way to create a ground swell of word of mouth. How can a brand get many people in many different friend groups across the world, to say good things about the brand, at the same time?
We have come up with a way to do this, and you will soon see a new method for driving positive word of mouth for your brand, at scale. We call it micro-sponsorship for lack of a better description. There is no description for this because we’re creating a brand new category.
It just so turns out that some time after we filed our patents, California’s governor Gavin Newsom signed into law SB 206: Fair Play to Pay Act. This new law allows for NCAA athletes to be directly sponsored by corporations. Following this, the NCAA then adopted this country wide. This new law comes into effect in 2022, and we’re the only company (that our patent firm could identify) with USPTO protection of a marketplace to allow corporations to efficiently canvas and sponsor thousands of athletes across the country. Imagine thousands of successful athletes driving market awareness of new brands, at a grass roots level. Moreover, how effective each athlete is at driving awareness is directly measurable through our patent pending system.
Will it be successful? No one knows for sure of course, but we’re creating a brand new category in the $580Billion advertising market. This new category is the word of mouth category. Word of mouth has been and always will be the most powerful method of driving sales. We have USPTO protection covering the only marketplace to drive orchestrated word of mouth, at scale.
We’re all about to find out if we can pull it off.
Then we sell the company, and I use all of my proceeds to switch focus to creating the ranches to save all horses from slaughter and by using their manure to convert into organic fertilizer, we change the $280Billion global fertilizer market. Look into insulin resistance and conventionally grown foods. It shocked me. Now I now why when I go to Europe I can have baguettes and croissants and not have any issues, but I try that here and I re-enact the Aliens stomach scene.
That’s the end goal of this whole project.